Saturday, August 6, 2011

Communication Studies

Communication studies is an academic field that deals with processes of communication, commonly defined as the sharing of symbols over distances in space and time. Hence, communication studies encompasses a wide range of topics and contexts ranging from face-to-face conversation to speeches to mass media outlets such as television broadcasting. Communication studies, as a discipline, is also often interested in how audiences interpret information and the political, cultural, economic, and social dimensions of speech and language in context.
Communication is institutionalized under many different names at different universities and in various countries, including "communication", "communication studies", "speech communication", "rhetorical studies", "communications science", "media studies", "communication arts", "mass communication", "media ecology," and sometimes even "mediology" although the latter is a different area of study. Communication studies often overlaps with academic programs in journalism, film and cinema, radio and television, advertising and public relations and performance studies. Recently, institutions have migrated towards the common term of "communication studies" to encapsulate and cohere the vast depth and breadth of the field.
In the United States, the National Communication Association (NCA) recognizes nine distinct but often overlapping sub-disciplines within the broader communication discipline: Communication & Technology, Critical-Cultural, Health, Intercultural-International, Interpersonal-Small Group, Mass Communication, Organizational, Political, and Rhetorical. The International Communication Association (ICA) recognizes a much larger and evolving list of sections, including among others Communication History; Communication Law and Policy; Ethnicity and Race in Communication; Feminist Scholarship; Gay, Lesbian, Bisexual and Transgender Studies; Global Communication and Social Change; Information Systems; Instructional/Developmental Communication; Journalism Studies; Language and Social Interaction; Organizational Communication; Philosophy of Communication; Political Communication; Popular Communication; Public Relations; and Visual Communication Studies.
Communication studies is often considered a part of both the social sciences and the humanities, drawing heavily on fields such as sociology, psychology, anthropology, biology, political science, and economics as well as rhetoric, literary studies, linguistics, and semiotics. The field can incorporate and overlap with the work of other disciplines as well, however, including engineering, architecture, mathematics, computer science, gender and sexuality studies.
The vast breadth and interdisciplinary nature of communication studies has understandably made it difficult for both students and institutions to place it within the broader educational system. Despite intellectual incoherence, the field attracts and sustains large numbers of students, scholarly journals, professional associations, and lively discussions across the academy for researchers, educators, lawmakers, businesses, and reformers. Broadly understood, the contemporary study of communication per se interfaces and overlaps with areas such as business, organizational development, philosophy, languages, composition, theatre, debate (often called "forensics"), literary criticism, sociology, psychology, history, anthropology, semiotics, international policy, economics and political science, among others. The breadth and the primacy of communication in many areas of life is responsible for the ubiquity of communication studies, as well as for the resulting confusion about what does and does not constitute communication. Ongoing debates rage whether communication studies can best be understood as a discipline, a field, or simply a topic

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